AAWP vs. Other Amazon Affiliate Plugins: Which One Is Best for Your Site?

Choosing the right Amazon affiliate plugin for your WordPress site can significantly impact your affiliate marketing success.

With numerous options available, it can be challenging to determine which plugin best suits your needs.

In this post, we’ll compare AAWP (Amazon Affiliate WordPress Plugin) with other popular Amazon affiliate plugins, examining their features, pros, and cons to help you make an informed decision.

1. AAWP (Amazon Affiliate WordPress Plugin)

Pros:

• Comprehensive Product Displays: AAWP offers various display options, including product boxes, comparison tables, and lists. These features help you present Amazon products in an engaging and user-friendly manner.
• Automatic Updates: The plugin automatically updates product prices and availability, reducing the need for manual intervention and ensuring that your site always shows the most current information.
• Customizable Design: Extensive customization options allow you to adjust the appearance of product displays to match your site’s design, enhancing aesthetic consistency and user experience.
• Geolocation Support: AAWP can direct users to the appropriate Amazon storefront based on their location, increasing the likelihood of conversions.
• SEO-Friendly: Built-in schema markup helps improve your site’s visibility in search engines, potentially boosting your click-through rates and search rankings.

Cons:

• Premium Only: AAWP is a premium plugin with no free version. The cost may be a consideration for those on a tight budget.
• Learning Curve: While powerful, the plugin’s extensive features may have a learning curve for beginners.

2. ThirstyAffiliates

Pros:

• Link Management: ThirstyAffiliates focuses on managing and cloaking affiliate links. It provides a central dashboard to organize, track, and optimize affiliate links, which is helpful for maintaining a large number of links.
• Link Cloaking: The plugin offers link cloaking, which helps make affiliate links look cleaner and more trustworthy.
• Geolocation Support: ThirstyAffiliates provides basic geolocation features to direct users to the appropriate Amazon store.

Cons:

• Limited Display Options: Unlike AAWP, ThirstyAffiliates does not offer product displays, comparison tables, or product lists. Its primary function is link management rather than product presentation.
• Basic Reporting: While it tracks clicks and performance, its reporting features are less comprehensive compared to other plugins.

3. Amazon Auto Links

Pros:

• Free Version Available: Amazon Auto Links offers a free version with basic functionality, making it an accessible choice for those on a budget.
• Automatic Product Insertion: The plugin automatically inserts Amazon product links into your posts based on predefined criteria, saving time and effort.
• Simple Interface: It provides a straightforward setup and user interface, which is ideal for beginners.

Cons:

• Limited Customization: The free version has fewer customization options compared to AAWP. The design and display of product links are less flexible.
• Basic Features: Advanced features such as comparison tables and product boxes are only available in the premium version, which may not be as feature-rich as AAWP.

4. WP Table Builder

Pros:

• Table Creation: WP Table Builder allows you to create custom tables, including comparison tables for Amazon products. This can be useful for showcasing product features and prices.
• Drag-and-Drop Interface: The plugin features an intuitive drag-and-drop interface, making table creation easy and user-friendly.

Cons:

• Manual Data Entry: Unlike AAWP, WP Table Builder requires manual data entry for products, which can be time-consuming.
• Limited Amazon Integration: It does not offer seamless integration with Amazon’s API, so you’ll need to manually input product details and update them regularly.

5. EasyAzon

Pros:

• Quick Link Generation: EasyAzon simplifies the process of generating Amazon affiliate links directly from the WordPress editor.
• Link Localization: The plugin offers automatic link localization, ensuring users are directed to the correct Amazon storefront based on their location.

Cons:

• Limited Display Options: EasyAzon focuses primarily on link generation and does not offer advanced product display features such as comparison tables or product boxes.
• Less Customization: The customization options for link appearance and product displays are more limited compared to AAWP.

Comparison Summary

Which One Is Best for You?

• If you need comprehensive product displays and advanced features: AAWP is the best choice. Its extensive customization options, automatic updates, and advanced display features make it a powerful tool for maximizing affiliate earnings and enhancing your site’s design.
• If you primarily need link management and cloaking: ThirstyAffiliates is suitable. It excels in organizing and managing affiliate links but lacks advanced product display options.
• If you are looking for a free option with basic functionality: Amazon Auto Links offers a good starting point, although its customization and display features are more limited.
• If you want to create custom tables with manual data entry: WP Table Builder is a viable option for detailed comparison tables, though it requires more manual work and lacks direct Amazon integration.
• If you need quick link generation and localization: EasyAzon simplifies the process of adding affiliate links, but it does not offer advanced display options.

Conclusion

Choosing the right Amazon affiliate plugin depends on your specific needs and goals.

AAWP stands out for its comprehensive product display features and automatic updates, making it ideal for those who want to create a highly optimized affiliate site.

However, other plugins like ThirstyAffiliates and EasyAzon offer valuable functionalities for different aspects of affiliate marketing.

Assess your requirements and consider the features and limitations of each plugin to make the best choice for your site.