In the ever-evolving world of WordPress, creating dynamic, user-friendly, and powerful forms is a cornerstone for websites aiming to engage users, collect data, or streamline business processes.
Gravity Forms has long been a go-to solution for WordPress users, from bloggers to enterprise-level developers, seeking a robust form-building plugin.
As we step into 2025, it’s time to take a deep dive into Gravity Forms to see if it still holds its crown as one of the most powerful and versatile form builders available.
This comprehensive review will explore its features, usability, pricing, add-ons, integrations, support, pros and cons, and whether it’s worth the investment for your WordPress site in 2025.
Introduction to Gravity Forms
Gravity Forms, developed by Rocketgenius, has been a staple in the WordPress ecosystem since its inception in 2009.
Known for its flexibility and extensive feature set, it’s a premium plugin designed to cater to a wide range of users, from small business owners needing simple contact forms to developers building complex, multi-step workflows.
Unlike free alternatives like Contact Form 7 or WPForms Lite, Gravity Forms is a paid plugin, but it promises advanced functionality, seamless integrations, and top-tier support.
In 2025, Gravity Forms continues to evolve with regular updates, new add-ons, and a focus on accessibility and user experience.
But with increasing competition from plugins like WPForms, Formidable Forms, and newer players in the market, does Gravity Forms still justify its premium price tag? Let’s break it down.
Key Features of Gravity Forms in 2025
Gravity Forms is packed with features that make it a standout choice for WordPress form creation. Below, we’ll explore the core functionalities that define its value proposition in 2025.
1. Intuitive Drag-and-Drop Form Builder
At the heart of Gravity Forms is its user-friendly drag-and-drop interface, which allows users to create forms without writing a single line of code.
In 2025, the form editor has been refined with Gravity Forms 2.9.14, offering a sleek and modern design that balances simplicity with power. You can select from 33 form fields, categorized into four groups:
- Standard Fields: Name, email, phone, address, etc.
- Advanced Fields: File uploads, date, time, and custom fields.
- Post Fields: Enable user-generated content like blog posts or custom post types.
- Pricing Fields: Product, quantity, shipping, and total for payment forms.
The drag-and-drop builder allows you to rearrange fields, configure settings, and preview forms in real time. The Compact View feature, introduced in Gravity Forms 2.8, remains a game-changer for managing large forms, compressing fields into single lines for a clear overview while still allowing full editing capabilities.
2. Conditional Logic for Dynamic Forms
One of Gravity Forms’ standout features is its robust conditional logic, which lets you show or hide fields, sections, or even submit buttons based on user input. This feature is particularly useful for creating personalized user experiences, such as:
- Displaying relevant questions based on previous answers.
- Hiding irrelevant fields to reduce form clutter.
- Creating multi-step forms that feel conversational and engaging.
For example, if a user selects “Yes” for attending an event, additional fields for dietary preferences or accommodation details can appear. This functionality enhances user engagement and increases form completion rates by making forms less daunting.
3. Multi-Page Forms and Save and Continue
For complex forms requiring extensive data collection, Gravity Forms supports multi-page forms, breaking down long forms into manageable steps.
The Save and Continue feature allows users to save their progress and return later, reducing abandonment rates. In 2025, the Advanced Save and Continue add-on enhances this by enabling draft management for both logged-in and anonymous users, making it ideal for lengthy applications or registrations.
4. Conversational Forms Add-On
Introduced in recent years, the Conversational Forms Add-On has become a fan favorite in 2025. This feature transforms traditional forms into interactive, one-question-at-a-time experiences, mimicking a chatbot-like interface.
It’s particularly effective for surveys, quizzes, or lead generation forms, as it reduces user overwhelm and boosts engagement. The conversational style is customizable, allowing you to align it with your brand’s aesthetic.
5. Advanced Calculations
Gravity Forms supports advanced calculations based on user inputs, making it a powerful tool for order forms, quizzes, or surveys requiring numerical outputs.
For instance, an e-commerce site can calculate total costs dynamically based on product selections, quantities, or discounts. This feature is intuitive, with a formula editor that doesn’t require coding expertise.
6. Post Creation and User-Generated Content
With Gravity Forms’ Post Fields, users can submit content that automatically creates WordPress posts, pages, or custom post types. This is ideal for community-driven sites, such as:
- Guest blog submissions.
- Event listings.
- Business directories where users submit their details.
The Advanced Post Creation Add-On extends this functionality to support custom post types, making it a versatile tool for developers building dynamic websites.
For example, a music festival site could allow bands to submit profiles with details like performance dates, bios, and media files, which are then published as formatted pages.
7. Anti-Spam and Security Features
In 2025, Gravity Forms continues to prioritize security with built-in anti-spam features like:
- Google reCAPTCHA v2 and v3 integration.
- Honeypot to block bot submissions.
- Cloudflare Turnstile Add-On, a CAPTCHA-free alternative that reduces spam while improving user experience.
These features ensure your forms are protected without compromising accessibility. Additionally, Gravity Forms supports GDPR compliance by allowing you to control which data is stored or exported, giving users confidence in your site’s privacy practices.
8. Gravity SMTP for Reliable Email Delivery
A significant addition in recent years, Gravity SMTP ensures reliable email notifications from your WordPress site. In 2025, it supports integrations with trusted providers like SendGrid, Mailgun, Postmark, Microsoft 365, Gmail, and Amazon SES. Key features include:
- Email Logging: Track all emails sent from your site, including content and attachments.
- Reporting Dashboard: Monitor email performance and open rates.
- Email Alerts: Get notifications via Slack or Twilio for email failures.
- Backup Email Sending: Automatically resend failed emails using a secondary provider.
This makes Gravity Forms a reliable choice for businesses dependent on email notifications for form submissions.
Integrations and Add-Ons
Gravity Forms’ ecosystem of official and third-party add-ons is one of its greatest strengths. In 2025, the plugin integrates seamlessly with a wide range of third-party services, enhancing its functionality for various use cases.
Official Add-Ons
Gravity Forms offers a robust library of official add-ons, with the number available depending on your license tier (Basic, Pro, or Elite). Some notable add-ons include:
- Payment Gateways: Stripe, PayPal, Square, and Authorize.Net for creating order forms or donation pages.
- Email Marketing: Mailchimp, ActiveCampaign, Constant Contact, and Brevo for syncing form entries to email lists.
- CRM Integrations: HubSpot, Salesforce, and Zoho for lead management.
- Automation: Zapier for connecting to thousands of apps, and Gravity Flow for creating complex workflows.
- Coupons Add-On: Apply discounts to payment forms (version 3.5 released in 2025).
- GravityView: Display form entries on the front end, ideal for directories or data tables.
The Elite License includes access to all official add-ons, making it a cost-effective choice for developers needing extensive integrations.
Third-Party Add-Ons
The third-party ecosystem, including plugins like Gravity Perks, GravityKit, and others, extends Gravity Forms’ capabilities even further. For example:
- Gravity Perks offers 50+ add-ons, including Preview Submission, which allows users to review their entries before submitting, addressing a long-standing user request.
- GravityView enables front-end display of form entries with search filters and calendar views.
- GravityKit enhances data management and visualization.
These add-ons make Gravity Forms highly customizable, though some users note the additional cost can add up, especially for niche features like booking or calendar functionalities.
Ease of Use
Gravity Forms strikes a balance between beginner-friendly design and advanced functionality. The drag-and-drop editor is intuitive, with tooltips and in-editor guidance to help new users.
However, some find the interface slightly dated compared to competitors like WPForms, which offer more modern, visually appealing editors.
For non-coders, creating basic forms is straightforward, but advanced features like conditional logic or custom integrations may require a learning curve.
Developers, on the other hand, praise the plugin’s extensive hooks and filters, which allow for custom solutions without modifying core code.
The Orbital form theme, introduced in recent years, simplifies styling with built-in block editor options for colors, inputs, and buttons, reducing the need for custom CSS.
Pricing and Value for Money
Gravity Forms is a premium plugin with no free version, which is a key differentiator from competitors like WPForms or Contact Form 7. In 2025, pricing is structured into three tiers:
- Basic License: $59/year for 1 site, including 14 add-ons (e.g., Mailchimp, HubSpot).
- Pro License: $159/year for 3 sites, including all Basic add-ons plus 16 more (e.g., Stripe, PayPal).
- Elite License: $259/year for unlimited sites, including all Basic and Pro add-ons plus 14 additional ones (e.g., Gravity Flow, GravityView).
While the pricing may seem steep compared to free alternatives, the value lies in its advanced features and integrations.
However, some users find it frustrating that certain functionalities, like booking or advanced front-end displays, require additional third-party add-ons, which can increase costs. For example, Gravity Perks or GravityView subscriptions add $49–$129/year per site.
For small businesses or bloggers needing only a simple contact form, Gravity Forms might be overkill. However, for developers, agencies, or businesses requiring complex forms and integrations, the Elite License offers excellent value, especially for unlimited sites.
Support and Community
Gravity Forms provides robust support through multiple channels:
- Documentation: A comprehensive knowledge base with getting-started guides, add-on documentation, and developer resources.
- Community Forum: A place for users to share tips and seek advice.
- Email Support: Professional support with priority for Elite License holders.
- Blog and Newsletter: Regular updates, tutorials, and announcements keep users informed.
In 2025, Gravity Forms’ support team is praised for being responsive and knowledgeable, though some users note that support quality has slightly declined compared to earlier years. The community is active, with events like No Code Needed (a 2024 live stream event) fostering engagement and showcasing real-world use cases.
Accessibility and GDPR Compliance
Accessibility is a core focus for Gravity Forms, with features like WCAG 2.1 AA-compliant form creation introduced in version 2.5 and refined in subsequent updates.
This ensures forms are usable for all visitors, including those with disabilities. GDPR compliance is supported through customizable data retention settings, allowing you to exclude sensitive information like names or emails from storage.
Pros and Cons of Gravity Forms in 2025
Pros
- Versatile Form Creation: Build anything from simple contact forms to complex surveys, payment forms, or user-generated content systems.
- Powerful Conditional Logic: Create dynamic, user-friendly forms with ease.
- Extensive Integrations: Seamless connections with email marketing, CRM, payment gateways, and automation tools.
- Robust Add-On Ecosystem: Official and third-party add-ons extend functionality for virtually any use case.
- Developer-Friendly: Hooks, filters, and APIs allow for custom solutions.
- Accessibility Focus: WCAG-compliant forms ensure inclusivity.
- Reliable Email Delivery: Gravity SMTP ensures notifications reach their destination.
Cons
- No Free Version: The premium-only model may deter budget-conscious users.
- Additional Costs for Add-Ons: Some features (e.g., booking, calendar views) require pricey third-party add-ons.
- Learning Curve for Advanced Features: Conditional logic and integrations may intimidate beginners.
- Dated Interface: Some users find the editor less modern compared to competitors like WPForms.
- Styling Limitations: Out-of-the-box styling requires the Orbital theme or custom CSS for full control.
Who Should Use Gravity Forms?
Gravity Forms is ideal for:
- Website Owners: Needing advanced forms for contact, surveys, or registrations.
- E-commerce Businesses: Requiring payment forms with dynamic calculations or coupons.
- Nonprofits: Creating donation or event registration forms.
- Educational Institutions: Building application or feedback forms.
- Developers and Agencies: Seeking a flexible, customizable form builder for client projects.
If you only need a basic contact form, free plugins like Contact Form 7 or WPForms Lite may suffice. However, for complex, data-driven workflows, Gravity Forms is unmatched.
Comparing Gravity Forms to Competitors in 2025
To understand Gravity Forms’ place in the market, let’s compare it to two popular alternatives:
Gravity Forms vs. WPForms
- WPForms: Known for its modern, beginner-friendly interface and free Lite version. It offers similar features like drag-and-drop editing and conditional logic but has fewer advanced integrations in its lower tiers. WPForms is often cheaper for basic needs but less extensible for complex workflows.
- Gravity Forms Advantage: More robust add-on ecosystem, better developer tools, and advanced features like post creation and Gravity SMTP.
Gravity Forms vs. Formidable Forms
- Formidable Forms: A strong competitor with a focus on data-driven applications and front-end displays. It offers a free version and is highly customizable but has a steeper learning curve for non-developers.
- Gravity Forms Advantage: Easier to use for beginners, broader third-party add-on support, and stronger focus on accessibility.
Real-World Use Cases
To illustrate Gravity Forms’ versatility, here are some practical examples of how it’s used in 2025:
- E-commerce Order Forms: A small business uses Gravity Forms with the Stripe add-on to create a custom order form that calculates shipping costs and applies coupons, syncing customer data to Mailchimp for follow-up campaigns.
- Event Registration: A nonprofit uses the Conversational Forms Add-On to create an engaging event sign-up form, with Gravity SMTP ensuring reliable confirmation emails.
- Business Directory: A local community site allows businesses to submit listings via a front-end form, which auto-publishes as custom post types using the Advanced Post Creation Add-On.
- Job Application Portal: A company builds a multi-page application form with conditional logic to collect resumes, work experience, and references, integrating with HubSpot for lead tracking.
Is Gravity Forms Worth It in 2025?
Gravity Forms remains a powerhouse in the WordPress form-building space, offering unmatched flexibility, integrations, and developer tools.
Its drag-and-drop editor, conditional logic, and extensive add-on ecosystem make it a top choice for businesses and developers needing more than a basic contact form.
The addition of Gravity SMTP, Conversational Forms, and accessibility features in recent years shows that Rocketgenius is committed to keeping the plugin competitive.
However, the lack of a free version and the need for additional add-ons for certain features can make it expensive for small-scale users. If you’re a beginner with simple needs, WPForms or Contact Form 7 might be more cost-effective. But for those requiring advanced functionality, seamless integrations, or custom workflows, Gravity Forms is a worthy investment.
Final Verdict
In 2025, Gravity Forms is not past its prime—it’s thriving. Its robust feature set, reliable support, and active development make it a top contender for WordPress form building.
Whether you’re a solo blogger, a nonprofit, or a developer managing multiple client sites, Gravity Forms offers the tools to create professional, efficient, and engaging forms.
If you’re ready to invest in a premium plugin that delivers on its promises, Gravity Forms is worth every penny.
For those on the fence, the 100% free demo site lets you test all features and add-ons without a credit card, making it easy to see if it’s the right fit for your needs.