Nayan Dhumal
Elegant Themes’ Black Friday sale is one of the best-known yearly deals in the WordPress world, and it is when many people buy Divi. This guide covers what the 2025 sale offered, what Divi costs today and how to decide before the countdown starts. As of 13 October 2026, Elegant Themes has not announced its Black Friday 2026 offer. I will update this post when it goes live.
Divi is a WordPress theme with its own visual page builder, made by Elegant Themes. Unlike most themes, it is not sold per website. One membership covers unlimited websites, and there is a lifetime option that you pay for once. That makes the Black Friday decision different from most hosting or plugin deals.
The Black Friday sale has usually been built around Divi Pro, the bundle that adds Divi AI, Divi Cloud, Divi VIP support and Divi Teams to the theme. Last year the headline was up to 80% off Divi Pro, with free extras and prizes on top.
Everything below comes from Elegant Themes’ own pricing page and blog, checked on 13 October 2026. Past offers are not a promise, so use last year’s sale as a guide to what kind of deal to expect, not as this year’s price.
Disclosure
This post contains affiliate links. If you buy through them, I may earn a commission at no extra cost to you. It does not change what I recommend.
Key takeaways
- As of 13 October 2026, Elegant Themes has not announced a Black Friday 2026 deal.
- The 2025 sale started on 25 November 2025 at 7 a.m. Pacific time and offered up to 80% off Divi Pro.
- Elegant Themes’ “last chance” post said the 2025 sale ended on 30 November 2025.
- Today Divi is listed at $89 per year, or $249 once for lifetime access, both for unlimited websites.
- Every plan has a 30-day, no-questions-asked refund.
- Divi 5, the rebuilt version of the builder, became the official stable release on 26 February 2026.
Black Friday 2026 at a glance
| Detail | Status |
|---|---|
| 2026 Black Friday offer | Not announced as of 13 October 2026 |
| Black Friday 2026 | Friday 27 November 2026 |
| Cyber Monday 2026 | Monday 30 November 2026 |
| Last year’s offer (2025) | Up to 80% off Divi Pro, from 25 November 2025 |
| Current starting price | Divi: $89 per year, unlimited websites (listed 13 October 2026) |
| Lifetime option | Divi Lifetime: $249 one-time payment |
| Refund | 30 days, no questions asked |
| Best for | Freelancers and site builders who want one licence for many sites |
Has Elegant Themes announced its 2026 Black Friday deal?
No. I checked the Elegant Themes pricing page and blog on 13 October 2026. The pricing page shows the normal plans and savings labels but no Black Friday banner or dates. The latest blog posts are about Divi 5 features, such as Components and Slots on 9 October 2026, with nothing about a 2026 sale.
Last year, Elegant Themes announced the sale date on its blog on 12 November 2025, about two weeks before it started, and asked readers to join its email list to be notified at launch. If it follows a similar pattern this year, the announcement could come in early or mid November. That is a pattern, not a promise.
I will update this post as soon as the 2026 offer is announced.
What Elegant Themes offered on Black Friday 2025
These details come from two posts on the Elegant Themes blog: a countdown post published on 12 November 2025 and a “last chance” post published on 30 November 2025.
- 12 November 2025 Elegant Themes announces that the sale will start on Tuesday 25 November at 7 a.m. Pacific time, and runs a giveaway in the meantime.
- 25 November 2025 The sale opens, with some first-come, first-served prizes available at launch.
- 30 November 2025 The “last chance” post says the sale ends that day.
The offers in the 2025 sale were:
- Divi Pro at up to 80% off, yearly or lifetime.
- Divi AI at 70% off.
- Divi Cloud, Divi Teams and Divi VIP at 44% off each.
- Divi Marketplace bundles at 70% off.
- Existing members could “repackage” their subscriptions and cut costs by up to 80%.
- A free Divi 5 Design System with any purchase during the sale, plus a $50 Divi Marketplace credit with Divi Pro.
- Free prizes for buyers, such as copies of third-party Divi products.
The last chance post gave one concrete example: the Pro services, which it said typically cost $888 per year, were “now just $176/year”. It did not list the full price table for every plan, so I am not going to guess the rest.
Current Divi prices (before Black Friday)
These are the plans listed on the Elegant Themes pricing page on 13 October 2026, in US dollars. Every plan covers unlimited websites.
| Plan | Listed price | What you get | Renewal shown |
|---|---|---|---|
| Divi (yearly) | $89 per year | Divi, Extra, Bloom, Monarch, Divi Dash and support | Billed yearly, no separate renewal price shown |
| Divi Pro (yearly) | $277 per year | Everything in Divi, plus Divi AI, Divi Cloud, Divi VIP and Divi Teams | Billed yearly, no separate renewal price shown |
| Divi Lifetime | $249 one-time | Divi and Divi Dash for life, with support | No recurring subscription |
| Divi Lifetime + Pro | $297 today | Lifetime Divi plus the Pro services | Pro services listed at $212 per year |
Divi Dash is a site manager for updates, plugins and users across all your sites. It is free for all Divi customers.
The pricing page already shows savings labels on the Pro plans, such as “Save 69%” on yearly Divi Pro. These are not time-limited, so do not mistake them for a Black Friday price.
Which plan to pick when the sale starts
Decide this before the sale, because the countdown and the prize list are designed to make you buy more than you need.
- One blog, you just want the theme and builder: Divi yearly. You do not need the Pro services to build a good site.
- You expect to use Divi for years: Divi Lifetime. One payment, no subscription, unlimited sites.
- You build sites for clients and want AI and cloud storage: Divi Pro, yearly or lifetime. This is where the Black Friday discount has been largest.
- You already have a membership: watch for the repackaging offer, which in 2025 let existing members change what they pay for.
If you have not used Divi before, read my Divi review first. It covers Divi 5, the builder, speed and who it suits.
Watch out
Check what renews and at what price. The lifetime plan with Pro lists a yearly charge of $212 for the Pro services, and a discounted Pro price may not apply when it renews. Read the cart carefully: Black Friday checkouts often add Marketplace products or extra services. Elegant Themes offers a 30-day refund, so if you buy something you do not need, ask for your money back within that window.
How to get the best Black Friday price
- Bookmark the pricing page. Watch the Elegant Themes blog from early November for the date announcement.
- Decide between yearly and lifetime now. If you will use Divi for more than three years, lifetime is usually the simpler choice.
- Decide if you need Pro. Be honest about whether you will use the AI, cloud storage and VIP support.
- Note today’s prices. Write down the plan you want and its current price, so you can see the real saving.
- Check the renewal. Look at what the plan costs in year two, especially for Pro services.
- Use the link on this page. It takes you to Divi’s current offer.
- Use the 30 days. Build a real page with it, and ask for a refund if it is not right.
Is it worth waiting for Black Friday?
For Divi, usually yes, if you can wait six weeks. Black Friday has been the sale where Elegant Themes puts its biggest discount on Divi Pro, and the extras, such as free design systems and Marketplace credit, are only offered during the sale.
There are two exceptions. If you need a site built this month, the 30-day refund means you can buy now without much risk, and Divi already covers unlimited websites at $89 per year. And if you only want the basic theme and builder, the Black Friday focus on Pro may matter less to you.
If you are comparing builders, I am also tracking the Elementor Black Friday sale, which has historically offered smaller discounts on its editor plans. For lighter options, see my list of the best WordPress themes for bloggers and my Astra Black Friday guide.
Check Divi before the sale
See today’s plans and prices, decide between yearly and lifetime, and come back when the Black Friday offer goes live. Every plan has a 30-day refund.
Sources I checked
All checked on 13 October 2026:
- Elegant Themes pricing page for the plans, prices, renewal notes, refund policy and the absence of a Black Friday banner.
- Elegant Themes blog: Black Friday 2025 countdown for the 2025 start date and the list of offers.
- Elegant Themes blog: last chance for the 2025 sale for the end date, discounts and the Pro services example.
- Elegant Themes blog, theme releases to check for a 2026 announcement.
- Elegant Themes timeline for the Divi 5 official release date.
Frequently asked questions
When does the Divi Black Friday sale start?
Elegant Themes has not announced dates for 2026. In 2025 the sale started on Tuesday 25 November at 7 a.m. Pacific time. Black Friday 2026 is on 27 November and Cyber Monday is on 30 November.
Has Elegant Themes announced its Black Friday 2026 deal?
Not as of 13 October 2026. The pricing page and blog show no Black Friday 2026 details. I will update this post when it is announced.
What was the Divi Black Friday deal in 2025?
According to Elegant Themes’ blog, Divi Pro was up to 80% off, Divi AI was 70% off, Divi Cloud, Teams and VIP were 44% off, and Marketplace bundles were 70% off, with free extras and prizes for buyers.
Does the Black Friday price apply to renewals?
The 2025 posts did not give renewal terms, apart from describing the repackaging savings for existing members as “up to 80% forever”. Check the terms in the 2026 sale before you buy.
Can I get a refund on a Black Friday purchase?
Elegant Themes says it offers no-questions-asked refunds within 30 days of purchase. Read the sale terms in case anything is excluded.
Should I choose yearly or lifetime Divi?
If you expect to use Divi for several years, the lifetime plan avoids a yearly bill. If you are not sure Divi is right for you, start with yearly and use the 30-day refund window to test it.