Unbiased AAWP Review: Pros, Cons & More

AAWP Review

AAWP, which stands for Amazon Affiliate WordPress Plugin, is a powerful tool designed to enhance the performance of Amazon affiliate websites built on the WordPress platform.

As an essential plugin for affiliate marketers, AAWP plays a crucial role in simplifying the process of integrating Amazon products into WordPress websites, enabling users to create attractive and dynamic product displays.

In the ever-expanding world of e-commerce and affiliate marketing, AAWP stands out as a key player due to its ability to optimize and streamline the integration of Amazon products into WordPress sites.

As a feature-rich plugin, AAWP not only facilitates the display of product information but also provides customization options, analytics, and various display templates, enhancing the overall user experience for both website owners and visitors.

The primary objective of this review is to present an unbiased assessment of AAWP, shedding light on both its positive and negative aspects. By delving into its features, usability, performance, and potential drawbacks, we aim to provide a comprehensive and balanced overview.

This review aims to assist potential users in making informed decisions about whether AAWP is the right choice for their affiliate marketing endeavors. Whether you’re a seasoned affiliate marketer or a beginner exploring tools for your WordPress site, this review aims to be a valuable resource in understanding the capabilities and limitations of AAWP.

AAWP Review

4.5 out of 5

Amazon Affiliate for WordPress or also known as AAWP is a plugin that allows you to pull Amazon product information into your WordPress website.

Customizable Templates 4 out of 5
Bestseller Lists 4.5 out of 5
Geo-Targeting 5 out of 5
Product Comparison Tables 4.5 out of 5
Call to Action (CTA) Buttons 4.5 out of 5
Integration with Amazon API 4 out of 5
Performance Tracking 5 out of 5
Good Stuff By using the multiple data fields, you can create tables for product comparison Geo Target your visitors to the Amazon near them based on their location It also allows you to place ads wherever you want the ads to appear on your website
Bad Stuff The user interface is not beginner friendly. You might consider familiarizing yourself first with the function and tools of this plugin. Users of this plugin need to open Amazon separately to find the products as this plugin doesn’t have the search option. A bit expensive for the first time users and users only having 1 website.

Overview of AAWP

Amazon Affiliate WordPress Plugin (AAWP) is a robust WordPress plugin designed to simplify the integration of Amazon affiliate products into WordPress websites. Its primary functions include fetching and displaying dynamic product information, such as prices, images, and customer reviews, directly from the Amazon API.

AAWP aims to enhance the efficiency of affiliate marketers by automating the process of showcasing Amazon products on their WordPress sites.

The target audience for AAWP primarily consists of affiliate marketers, bloggers, and website owners looking to monetize their content by promoting Amazon products. It caters to those who seek a user-friendly solution for seamlessly incorporating Amazon affiliate links and product details into their WordPress websites.

AAWP is particularly beneficial for users who want to create visually appealing and informative product displays without the need for extensive coding skills. Whether managing a niche blog or a comprehensive e-commerce site, AAWP is tailored to serve the needs of individuals and businesses engaged in affiliate marketing through the Amazon Associates program.

Pros of AAWP

A. Feature Highlights:

  • Dynamic Product Displays: AAWP excels in creating dynamic and customizable product displays that can automatically fetch and update information from the Amazon API. This ensures that users always showcase accurate and up-to-date product details on their WordPress sites.
  • Geotargeting: AAWP offers geotargeting capabilities, allowing users to display relevant Amazon products based on the location of their website visitors. This feature enhances the plugin’s versatility and ensures that users can tailor their content to specific audiences.
  • Product Comparison Tables: AAWP facilitates the creation of product comparison tables, enabling users to present multiple Amazon products side by side. This feature is invaluable for users seeking to provide comprehensive information to their audience and assist them in making informed purchasing decisions.

B. User-Friendly Interface:

  • Intuitive Dashboard: AAWP boasts an intuitive dashboard that is easy to navigate, even for users with limited technical expertise. The user-friendly interface simplifies the process of configuring settings, creating product displays, and managing affiliate links.
  • Customization Options: The plugin offers a range of customization options, allowing users to tailor the appearance of product displays to match the style of their website. With customizable templates and styles, AAWP empowers users to create visually appealing and cohesive displays without the need for complex coding.
  • Shortcodes for Easy Integration: AAWP utilizes shortcodes, making it seamless for users to integrate Amazon products into their content. Users can easily insert these shortcodes into posts, pages, or widgets, enhancing the flexibility and convenience of incorporating affiliate links.
  • Responsive Design: AAWP ensures a responsive design, adapting product displays to different screen sizes and devices. This responsiveness contributes to a positive user experience, as visitors can view Amazon product information seamlessly, regardless of the device they are using.

In summary, AAWP stands out through its feature-rich approach, offering dynamic and geotargeted displays, product comparison tables, and a user-friendly interface with extensive customization options.

The plugin’s emphasis on a positive user experience makes it a valuable tool for affiliate marketers looking to optimize their WordPress sites for Amazon product promotion.

Cons of AAWP

A. Potential Limitations:

  • Dependency on Amazon API: AAWP relies on the Amazon API for fetching product information. In some instances, users may face challenges if there are disruptions or changes to the Amazon API, potentially impacting the real-time updating of product details on their websites.
  • Learning Curve for Advanced Features: While the basic features are user-friendly, some of the more advanced functionalities, such as customizing templates or implementing geotargeting, may have a steeper learning curve for users with limited technical skills.

B. User Feedback:

  • Performance Concerns: Some users have reported occasional performance issues, particularly when dealing with a large number of product displays on a single page. This can result in slower loading times, affecting the overall user experience.
  • Support Response Time: There have been instances where users reported delays in receiving support from AAWP’s customer service. Timely and responsive support is crucial, especially when users encounter technical issues or have questions about the plugin’s functionality.
  • Price Point: Some users find the pricing structure of AAWP relatively high compared to other similar plugins in the market. This can be a concern for those on a tight budget or just starting with affiliate marketing.
  • Limited Design Flexibility: While AAWP offers customization options, users looking for extensive design flexibility might find certain constraints in terms of modifying the layout and appearance of product displays beyond the provided templates.

Addressing Feedback

To address these concerns, the AAWP team actively engages with user feedback and periodically releases updates to improve performance, address bugs, and introduce new features. Users are encouraged to check for the latest updates and utilize the support resources provided by AAWP to resolve any issues they may encounter.

It’s worth noting that while AAWP strives to enhance its plugin continually, users should carefully assess their specific needs and preferences to determine if any reported limitations align with their expectations and requirements.

Performance and Reliability

A. Speed and Efficiency:

Performance Evaluation: AAWP generally performs well in terms of speed and responsiveness. The plugin is designed to efficiently fetch and display Amazon product information. However, the actual performance may vary based on factors such as the user’s hosting environment, the number of products displayed on a page, and the responsiveness of the Amazon API.

Factors Impacting Efficiency:

Hosting Environment: Users on slower or shared hosting plans might experience slightly slower performance compared to users on optimized hosting environments.

Large Number of Product Displays: When dealing with a high volume of product displays on a single page, there may be a noticeable impact on loading times. Users should consider optimizing the number of products displayed per page for optimal performance.

B. Reliability:

Overall Reliability: AAWP is generally reliable in delivering consistent results. The plugin’s core functionalities, such as fetching and displaying product information, tend to work seamlessly. However, users should stay informed about updates and ensure they are using the latest version of the plugin to benefit from performance improvements and bug fixes.

Incidents of System Failures or Downtimes: As of the last knowledge update in January 2022, there were no widespread reports of system failures or downtimes associated with AAWP. However, users should regularly check for any recent incidents or updates to ensure that they are aware of the plugin’s current status.

Users need to keep their WordPress installations, themes, and plugins, including AAWP, up to date to maintain optimal performance and security. While occasional performance issues may arise based on individual configurations, AAWP aims to provide a reliable experience for users engaged in affiliate marketing through WordPress. Users are encouraged to leverage support resources and forums provided by AAWP for assistance with any specific performance concerns they may encounter.

Pricing and Value for Money

AAWP pricing

Breakdown of AAWP’s Pricing Structure:

  1. Personal Plan: 49€/year (1 site)
  2. Plus Plan: 129€/year (3 sites)
  3. Pro Plan: 249€/year (10 sites)
  4. Ultimate Plan: 399€/year (25 sites)

Value Proposition:

Personal Plan:

  • Suitable for individual bloggers or website owners managing a single site.
  • Provides core AAWP features for a cost-effective option.

Plus Plan:

  • Expands usage to 3 sites, catering to users with multiple niche websites or projects.
  • Offers flexibility for those needing the plugin across various domains.

Pro Plan:

  • Designed for users managing a larger portfolio of up to 10 sites.
  • Cost-effective for affiliate marketers with multiple websites or an expanding online presence.

Ultimate Plan:

  • Ideal for advanced users or agencies handling a substantial number of websites (up to 25).
  • Offers scalability and cost savings for users with extensive affiliate marketing networks.

Justification of Cost: AAWP’s pricing reflects a tiered structure that aligns with users’ needs and the scale of their affiliate marketing activities. The cost is justified by the plugin’s feature-rich nature, including dynamic product displays, geotargeting, comparison tables, and responsive design. Users benefit from regular updates and support, contributing to the overall value proposition.

Comparison with Competitors: When compared to competitors in the market, AAWP’s pricing is in the mid to higher range. Competing plugins may offer varying features and pricing models. Users should consider their specific requirements, such as the number of sites they manage and the depth of features needed when evaluating the value for money.

Considerations for Users:

Feature Requirements: Users should assess whether AAWP’s features align with their specific needs and whether the pricing corresponds to the value they expect.

Competitor Analysis: Users may explore alternative plugins in the market, considering both features and pricing, to ensure they choose the most cost-effective solution for their affiliate marketing endeavors.

In conclusion, while AAWP’s pricing may be higher than some competitors, the value for money is contingent on the user’s requirements and the unique features offered by the plugin. Users managing multiple sites or requiring advanced features may find AAWP’s pricing justified for the efficiency and convenience it brings to their affiliate marketing strategies.

Customer Support

Quality and Responsiveness:

Quality of Customer Support: AAWP is generally recognized for providing quality customer support. Users often commend the support team for their knowledge, professionalism, and willingness to assist with technical issues, inquiries, or customization needs.

Responsiveness: The responsiveness of AAWP’s customer support is often reported as satisfactory. Users typically receive timely responses to their queries or reported issues. The support team strives to address concerns promptly, contributing to a positive user experience.

Standout Experiences:

Technical Assistance: Users frequently appreciate the depth of technical assistance provided by AAWP’s support team. Whether troubleshooting plugin-related issues or offering guidance on advanced features, the support staff is known for their helpful and insightful responses.

Regular Updates and Communication: AAWP keeps users informed about updates, bug fixes, and new features through regular communication channels. This proactive approach to keeping users in the loop contributes to a sense of transparency and reliability.

Areas for Improvement:

Support Ticket Response Times: While overall responsiveness is generally positive, there have been occasional reports of longer-than-expected response times to support tickets. Addressing this aspect could further enhance the customer support experience.

Diversification of Support Channels: AAWP primarily relies on a ticketing system for customer support. Introducing additional support channels, such as live chat or a comprehensive knowledge base, could offer users more immediate assistance and self-help options.

User Recommendations:

Utilizing Support Resources: Users are encouraged to explore the documentation, FAQs, and forums provided by AAWP as valuable resources. Often, common queries are addressed in these materials, offering users a quicker resolution path.

Regularly Checking for Updates: Staying informed about updates and announcements ensures users are aware of any improvements, bug fixes, or new features introduced by AAWP.

In summary, AAWP is acknowledged for providing quality customer support with knowledgeable staff and a generally responsive approach. While there may be occasional delays in ticket responses, the support team’s commitment to assisting users with technical issues and their proactive communication about updates contribute to a positive customer support experience.

Security and Privacy

Security Measures:

Data Encryption: AAWP employs data encryption protocols to secure sensitive information. This helps protect user data during transmission, ensuring that it remains confidential and secure.

Secure Data Storage: User data stored within the AAWP system is typically subject to secure storage practices. This includes measures to prevent unauthorized access and data breaches and safeguard the integrity of user information.

Compliance with WordPress Standards: AAWP is developed as a WordPress plugin, and it is expected to adhere to WordPress coding standards and security best practices. Regular updates are essential to patch vulnerabilities and maintain the security of the plugin.

Privacy Concerns:

Amazon API Integration: AAWP integrates with the Amazon API to fetch and display product information. While this integration is crucial for the plugin’s functionality, users should be aware that their site may transmit data to Amazon during this process. It’s advisable to review Amazon’s privacy policies regarding API usage.

User Data Handling: AAWP, as a WordPress plugin, may process user data depending on the site’s configuration. Users should familiarize themselves with the plugin’s privacy policy to understand how it handles and processes any data collected during its operation.

Addressing Privacy Concerns:

Transparency: AAWP is transparent about its functionalities, and users can find information about data processing practices in the plugin’s documentation and privacy policy. Transparent communication helps users make informed decisions about using the plugin.

User Consent: Depending on the nature of data processing, users may need to obtain consent from visitors regarding the collection and processing of their data. This is especially relevant in regions with strict data protection regulations, such as the General Data Protection Regulation (GDPR).

Regular Updates: AAWP should provide regular updates to address security vulnerabilities promptly. Users are encouraged to keep the plugin up to date to benefit from the latest security patches and improvements.

User Recommendations:

Review Privacy Policy: Users should carefully review AAWP’s privacy policy to understand how the plugin handles user data. This can include information about data storage, processing, and any third-party integrations.

WordPress Security Best Practices: Users should follow WordPress security best practices, including regularly updating both the WordPress core and installed plugins, to ensure a secure environment for AAWP’s operation.

In conclusion, AAWP is expected to adhere to security standards and practices typical of WordPress plugins. Users should review the privacy policy, stay informed about data handling practices, and implement general security measures to maintain a secure and privacy-conscious environment for their WordPress site.


In conclusion, the review of AAWP, the Amazon Affiliate WordPress Plugin, has highlighted both its strengths and areas for consideration.

Key Findings:


  • AAWP boasts standout features like dynamic product displays, geotargeting, and product comparison tables, catering to the diverse needs of affiliate marketers.
  • The user-friendly interface, customization options, and responsive design contribute to a positive and efficient user experience.
  • AAWP’s tiered pricing structure provides flexibility for users with different needs, from individual bloggers to agencies managing multiple sites.
  • Generally positive feedback on the quality of customer support, particularly in providing technical assistance and regular updates.


  • Potential dependency on the Amazon API may lead to issues if there are disruptions or changes.
  • Some users have reported occasional performance concerns, particularly when dealing with a large number of product displays.
  • Feedback on support ticket response times suggests room for improvement.
  • The pricing, while offering flexibility, may be perceived as relatively high by some users, and there are reports of longer response times to support tickets.

Balanced Recommendation:

AAWP emerges as a feature-rich solution tailored for affiliate marketers looking to seamlessly integrate Amazon products into their WordPress sites. The plugin’s positive aspects, such as its user-friendly interface and dynamic display capabilities, make it a valuable asset for users seeking an efficient and visually appealing way to promote Amazon affiliate products.

However, users should be mindful of potential limitations, such as the dependency on the Amazon API and occasional performance concerns. Additionally, the pricing structure, while offering scalability, may be a consideration for those on a budget.

In terms of customer support, while AAWP generally receives positive feedback, users may encounter occasional delays in ticket responses. Users should leverage available support resources and stay informed about updates to ensure optimal performance.

In conclusion, AAWP is a commendable choice for users engaged in Amazon affiliate marketing on WordPress. The decision to use AAWP should be based on individual needs, considering factors like the scale of operations, budget constraints, and the importance of specific features with the overall affiliate marketing strategy.

Final Thoughts

In considering AAWP for your Amazon affiliate WordPress needs, it’s essential to reflect on a few additional insights. First and foremost, the success of any plugin, including AAWP, is closely tied to the specific goals and requirements of your affiliate marketing strategy. While AAWP offers a range of features to streamline product integration and enhance user experience, users should carefully assess how well these align with their individual needs and preferences.

Furthermore, staying informed about updates and actively participating in the AAWP community, including forums and support channels, can provide valuable insights and assistance. Regularly checking for updates ensures that users benefit from the latest features, bug fixes, and security patches.

It’s important to note that individual experiences with AAWP may vary, and the considerations outlined in this review are meant to offer a comprehensive perspective. As the landscape of affiliate marketing and WordPress plugins evolves, it’s advisable to periodically reassess the tools you use to ensure they remain in sync with the latest industry trends and standards.

In conclusion, this review has aimed to provide an unbiased assessment of AAWP, covering both its positive and negative aspects. The goal is to empower potential users to make informed decisions based on their unique needs and priorities. Remember that no tool is one-size-fits-all, and it’s crucial to align your choice of a plugin with the specific goals and characteristics of your affiliate marketing endeavors.


What is AAWP?

AAWP stands for Amazon Affiliate WordPress Plugin. It is a WordPress plugin designed to simplify the process of integrating Amazon affiliate products into WordPress websites. AAWP enables users to create dynamic and customizable product displays directly from the Amazon API.

What are the standout features of AAWP?

AAWP offers several standout features, including dynamic product displays, geotargeting, product comparison tables, and a user-friendly interface. These features aim to enhance the overall user experience for affiliate marketers promoting Amazon products on their WordPress sites.

Who is the target audience for AAWP?

The primary target audience for AAWP includes affiliate marketers, bloggers, and website owners looking to monetize their content by promoting Amazon products. It is suitable for individuals managing a single site as well as agencies handling multiple websites.

How does AAWP handle data privacy and security?

AAWP employs data encryption protocols and follows secure data storage practices to protect user information. Users are encouraged to review the plugin’s privacy policy to understand how it handles data, especially regarding the integration with the Amazon API.

What are the pricing plans for AAWP?

AAWP offers different pricing plans based on the number of sites users want to manage. The plans include Personal (1 site), Plus (3 sites), Pro (10 sites), and Ultimate (25 sites), each with an annual subscription fee.

Can I customize the appearance of Amazon product displays with AAWP?

Yes, AAWP provides customization options, allowing users to tailor the appearance of Amazon product displays to match the style of their WordPress websites. This includes customizable templates, styles, and the ability to create product comparison tables.

How responsive is AAWP’s customer support?

AAWP’s customer support is generally responsive and known for providing quality assistance. Users can submit support tickets for inquiries or issues. However, some users have reported occasional delays in response times.

Are there any performance concerns with AAWP?

While AAWP generally performs well, some users have reported occasional performance issues, particularly when dealing with a large number of product displays on a single page. Regular updates are encouraged to address any performance-related issues.

How does AAWP compare to its competitors in terms of pricing?

AAWP’s pricing is in the mid to higher range compared to some competitors. Users should consider their specific needs and features offered by competing plugins to determine the most cost-effective solution for their affiliate marketing efforts.

Can AAWP be used for multiple niche websites?

Yes, AAWP offers pricing plans that cater to users with multiple niche websites. The Plus, Pro, and Ultimate plans allow users to manage 3, 10, and 25 sites, respectively, providing scalability for those with diverse affiliate marketing projects.

Hey, Nayan Dhumal here, I am a Blogger and Web Designer, I started my blogging career 5 years ago. I love to write about SEO, Make Money Online, Digital product reviews, and the latest news in the tech industry.